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We've been delighted to partner with:

... and many more!

 

100Kin10

INSIGHTS, COMMUNITY STRATEGY & PRODUCT

Loyal translated the vision for an online community into a prototype of a community platform for 100Kin10, a networked approach of 200+ partners supporting President Obama’s call to place 100K STEM teachers in American classrooms over by 2021. Loyal lead customer development, community strategy and product strategy, and sourced and onboarded a design/dev collaborator to build the prototype. The platform was privately released to 100Kin10’s partner community in spring 2015.

Results

+ Detailed insights and product/platform specifications based on customer development interviews

+ Detailed community strategy and roadmap

+ Prototype of platform


 

General Electric

CAMPAIGN, INFLUENCER MANAGEMENT & Partnerships

As part of larger strategy scope of work, Loyal co-led campaign strategy and oversaw partnerships, influencer management and design collaborations for General Electric’s groundbreaking #3DPrintMyGift campaign. The campaign was executed along-side BBDO, VaynerMedia, SubRosa, Undercurrent and SmallGirlsPR, and influencers/brands included Spotify, Stacy London, Craig Breslow, moot and more. Concept to campaign launch was 1.5 months.

RESULTS

+ 4M twitter impressions, 360K total engagements on day of campaign

+ 8 customizable gifts co-designed by influencers and CAD designers

+ 240 custom gifts fulfilled via twitter on day of campaign

+ 18 pieces of earned media in AdAge, FastCompany and more

+ GE was so happy with the campaign results that they wanted to do it all over again the next day!

GE Loyal Community Case Study

 

*Top Secret* Fortune 50 Corporate Venture Fund

Insights, Community Platform & Content Strategy

Loyal set the strategy for the digital overhaul of a Fortune 50 VC’s portfolio community platform. Challenged by an atypical user demographic, Loyal lead customer development, community-focused digital strategy, and content strategy to improve platform performance and increase digital engagement. Additionally, we set up the in-house innovation program team for on-going execution.

 

REsults

+ Detailed insights and decision-making framework for product/platform specifications based on customer development interviews

+ Detailed community strategy and roadmap

+ Detailed content/editorial strategy and roadmap

+ Set up and process for in-house execution


 

Eyegroove

Ambassador/Super User Program, AdVisement

Loyal built a community of ambassadors to beta test and seed content for the new product release of Eyegroove, a social music and video storytelling iOS app. Post-launch, with significant user and engagement growth, we transitioned the community to a super user program, created an on-going metrics report for community KPIs, tested in-app campaign strategies, identified/onboarded an executive community hire and advised on community strategy.

Results

+ 225% user growth

+ 1274% increase in grooves published

+ 242% increase in engagement/groove

+ Identified candidate and onboarded executive Head of Community

+ Setup support system and process

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#climate

Launch, Influencer Management & Content

Loyal lead the community and product launch for #climate, an iOS app that helps everyday consumers discover, share and take action on nonprofits’ climate change initiatives. We onboarded the internal community of nonprofits and influencers, including Greenpeace, Obama for America, The Sierra Club, the NBA, Guns N’ Roses and Mark Ruffalo, as well as developed all mobile and social content and created custom analytics to measure consumer performance.

Results

+ 1-3M impressions/week for climate change actions shared on social media without ad spend

+ Featured 3x within 2 months in the App Store, including “Best New App”

+ Launch coverage in WSJ, Re/code and Techcrunch

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