CAMPAIGN, INFLUENCER MANAGEMENT & Partnerships
As part of larger strategy scope of work, Loyal co-led campaign strategy and oversaw partnerships, influencer management and design collaborations for General Electric’s groundbreaking #3DPrintMyGift campaign. The campaign was executed along-side BBDO, VaynerMedia, SubRosa, Undercurrent and SmallGirlsPR, and influencers/brands included Spotify, Stacy London, Craig Breslow, moot and more. Concept to campaign launch was 1.5 months.
+ 4M twitter impressions, 360K total engagements on day of campaign
+ 8 customizable gifts co-designed by influencers and CAD designers
+ 240 custom gifts fulfilled via twitter on day of campaign
+ 18 pieces of earned media in AdAge, FastCompany and more
+ GE was so happy with the campaign results that they wanted to do it all over again the next day!