*Top Secret* Fortune 50 Corporate Venture Fund

Insights, Community Platform & Content Strategy

Loyal set the strategy for the digital overhaul of a Fortune 50 VC’s portfolio community platform. Challenged by an atypical user demographic, Loyal lead customer development, community-focused digital strategy, and content strategy to improve platform performance and increase digital engagement. Additionally, we set up the in-house innovation program team for on-going execution.

 

REsults

+ Detailed insights and decision-making framework for product/platform specifications based on customer development interviews

+ Detailed community strategy and roadmap

+ Detailed content/editorial strategy and roadmap

+ Set up and process for in-house execution