*Top Secret* Fortune 50 Corporate Venture Fund
Insights, Community Platform & Content Strategy
Loyal set the strategy for the digital overhaul of a Fortune 50 VC’s portfolio community platform. Challenged by an atypical user demographic, Loyal lead customer development, community-focused digital strategy, and content strategy to improve platform performance and increase digital engagement. Additionally, we set up the in-house innovation program team for on-going execution.
+ Detailed insights and decision-making framework for product/platform specifications based on customer development interviews
+ Detailed community strategy and roadmap
+ Detailed content/editorial strategy and roadmap
+ Set up and process for in-house execution