Ambassador/Super User Program, AdVisement
Loyal built a community of ambassadors to beta test and seed content for the new product release of Eyegroove, a social music and video storytelling iOS app. Post-launch, with significant user and engagement growth, we transitioned the community to a super user program, created an on-going metrics report for community KPIs, tested in-app campaign strategies, identified/onboarded an executive community hire and advised on community strategy.
+ 225% user growth
+ 1274% increase in grooves published
+ 242% increase in engagement/groove
+ Identified candidate and onboarded executive Head of Community
+ Setup support system and process