Since 2012, Loyal has been leading the way as a practitioner and thought-leader in digital community and customer-centric marketing, product and innovation.


Here are a few things we remind ourselves of every day:

Love don’t cost a thing.  It costs 80% less to retain a customer than to acquire a new one.

People give brands value.  Community engagement can increase revenue by up to 25%.

A little goes a long way.  A 5% increase in customer retention can increase profits by up to 95%.

The 80/20 Rule rules.  80% of future revenue will come from just 20% of existing customers.

Change is constant. Community is a primary catalyst of innovation, creating up to 37% increase in overall performance.


Loyal exists because community is the future of society and economy online.
Let’s build that future together.