Launch, Influencer Management & Content
Loyal lead the community and product launch for #climate, an iOS app that helps everyday consumers discover, share and take action on nonprofits’ climate change initiatives. We onboarded the internal community of nonprofits and influencers, including Greenpeace, Obama for America, The Sierra Club, the NBA, Guns N’ Roses and Mark Ruffalo, as well as developed all mobile and social content and created custom analytics to measure consumer performance.
+ 1-3M impressions/week for climate change actions shared on social media without ad spend
+ Featured 3x within 2 months in the App Store, including “Best New App”
+ Launch coverage in WSJ, Re/code and Techcrunch