Since 2012, Loyal has been leading the way as a practitioner and thought-leader in digital community and customer-centric marketing, product and innovation.
Here are a few things we remind ourselves of every day:
Love don’t cost a thing. It costs 80% less to retain a customer than to acquire a new one.
People give brands value. Community engagement can increase revenue by up to 25%.
A little goes a long way. A 5% increase in customer retention can increase profits by up to 95%.
The 80/20 Rule rules. 80% of future revenue will come from just 20% of existing customers.
Change is constant. Community is a primary catalyst of innovation, creating up to 37% increase in overall performance.